Until recently, the professional network LinkedIn, only had adverts available in the English language. Now, adverts are available in 17 languages including French, Japanese and Turkish. LinkedIn operates in more than 200 countries and the availability of language-specific adverts will help to increase potential sales across these countries. [Read more…]
Internationalise your Website and Maximise your Market Potential
Language Advantage’s founder, Sarah Carroll, is presenting at a workshop run by the London Chamber of Commerce and Industry on Monday 11 October 2010 at the British Library.
The workshop is ‘Internationalise your Website and Maximise your Market Potential’ and Sarah will help you to understand why you should internationalise your website as well as the key elements of an international web strategy. It’s far more than just translation … [Read more…]
Get British Businesses Exporting
The British Chamber of Commerce’s recent survey on international trade has picked up on the lack of strategic behaviour exhibited by many companies when exporting. The survey found most companies were exporting because they had been approached by their customers (58%), or by an agent or distributor (19%). [Read more…]
Gordon Brown Urges British Business To ‘Take it to the World’
The Prime Minister Gordon Brown pledged a new programme of support for British companies that seek to sustain jobs in the downturn by exporting to foreign markets.
Prime Minister Gordon Brown said: “I know times are tough here and across the world right now, but there are still markets for British goods if we help businesses access them. [Read more…]