Mandarin Chinese Is Fast Becoming A New Language of Luxury

Wealthy Chinese tourists travelling to the United States are being treated to private shopping opportunities for luxury brands. According to a consulting firm, Chinese tourists spend more on luxury goods overseas than they do in their own country as these goods tend to be cheaper for them to buy overseas. European luxury brand stores have been capitalising on this for many years and US stores have only recently joined the race for wealthy Chinese custom. Many retailers have been learning the Mandarin Chinese language and also bringing in Mandarin-speaking staff to assist the wealthy tourists during their shopping trips to the US.

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