‘Glocalisation’ Is The New Language Of The Internet

According to a recent online article, the main ‘language’ of today’s internet is not English, Mandarin or Spanish but something called ‘Glocalisation’. Language-specific websites are important for targeting particular countries and markets but what is becoming more apparent is the need for greater awareness of the cultural sensitivities in each country targeted, as well. Even local communities in different countries are adopting their own online standards and behaviours when it comes to how they read and use the internet.

[Read more…]