Is Multilingual E-Commerce The Way Forward?

Several large UK retailers are ensuring that their websites are multilingual in a bid to expand internationally. One large retailer Debenhams – a chain of UK Department stores – recently announced the launch of their German-language website. The Department store group decided to opt for a German-language website as Germany continuously performed well in terms of online sales. Now their German customers have access to their own Debenhams website and more importantly, in their own native language.

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