Masterclass: Optimising your Website for International Trade

Sarah Carroll, will be running the UKTI’s (UK Trade & Investment) next Masterclass on Optimising your Website for International Trade in London on Thursday 12th July 2012, 09:00 -13:30 at a London venue (to be confirmed), UK.

Does your business have an effective online strategy for boosting overseas sales? Is your site optimised for international search engines? When Googled internationally is your company visible online?

What are the objectives of the Masterclass?

The aim of the workshop is to show you how to:

  • gain new customers in new markets
  • increase the number of online enquiries & sales from overseas
  • generate more revenue from international trade.

What does the Masterclass include?

Receive the latest web knowledge and top tips to:

  • Choose an international web strategy that is best for your business
  • Find out how to improve your global profile through your website
  • Discover how to rank more highly in international search engines
  • Learn how to localise your website
  • Learn how to make your website multilingual
  • Find practical steps on how to start your international web journey.

The workshop will also show you how to:

  • Utilise free tools and applications
  • Avoid costly trial and error approaches
  • Get your international website right from the start.

This is also an opportunity to meet face-to-face with a UK Trade & Investment International Trade Adviser who can give you more information about the UKTI Export Communications Review service and answer any related export questions you may have on the day.

Who should attend the Masterclass?

This web optimisation Masterclass is suitable for London-based businesses seeking to increase the efficiency of their current website for international trade, by developing an international, multilingual or localised website. It is also an excellent training event for anybody working in the web or export team or who needs a refresher in this area.

About the trainer

Sarah Carroll is registered by GLE to deliver Export Communications Reviews on behalf of UK Trade & Investment. Sarah has been undertaking Export Communications Reviews since 2005 and has worked with over 225 companies in London and the South East, advising them on how to gain new customers & more revenue from international markets through the web.

For more information and to to book a place on the UKTI Masterclass workshop, please contact Sarah Carroll directly via this email:>>