Topshop Enters Hong Kong Retail Market

Despite Hong Kong’s notoriously high commercial rents, British fashion label Topshop has opened its first branch there, with much fanfare. Topshop is hoping to take advantage of the large numbers of mainland Chinese shoppers who go to Hong Kong for its low taxes and international brands.  Hong Kong is a shopping haven for the Chinese as it offers many international brands, such as Topshop, which are not easily accessible in China, if at all.

The spending habits of Chinese consumers who go to Hong Kong, have changed over the years. Hong Kong was, and still is, a haven for the luxury goods market but they are out of reach for most middle-class Chinese. With the arrival of more mid-range products such as the high street brands that we see on the British and US high streets, retailers have seen a massive increase in the number of Chinese consumers in Hong Kong, as well as sales.

Read more about why Topshop entered the Hong Kong retail market>>

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