Language Advantage Team

SARAH CARROLL – FOUNDER

sarah-carroll-language-advantagewww.languageadvantage.com was founded by Sarah Carroll in 2000. The website grew from her passion for learning other languages and wanting to share her passion for all things international!

Through her business consultancy work, she saw early on that the world is global and new trade blocks where fast emerging outside of Europe and North America – in Asia and Latin America. While English is indeed a global language, why should everyone in the world be expected to speak English? What about other world languages like Mandarin Chinese and Spanish? Even some of our world capitals, like London and New York are multicultural and multilingual.

It is her declared lifelong mission to get as many English speakers as possible to learn another language – that is to ‘get the language advantage’! To this end, she is also the author of the audio language and cultural learning courses: Teach Yourself Business French, Teach Yourself Business SpanishTeach Yourself Business JapaneseTeach Yourself Business Mandarin Chinese.

Sarah also advises and trains clients through her company Grow Global on how to improve their international communications and international websites so they can gain more international business and sales by growing globally. She is one of the UK’s leading experts on how to make a website international and how to communicate effectively internationally. She regularly speaks at seminars and runs workshops about optimising websites, e-commerce, e-marketplaces and social media for international trade.

Sarah has lived and worked in Europe and the USA. She speaks English and French, some German and is improving her Spanish in recognition of its role as one of the next world languages.

FIND OUT MORE ABOUT SARAH ON LINKEDIN>>

Find out more about Sarah Carroll>>

SOPHIE NILES – EDITOR

Sophie is the editor, writer and researcher for www.languageadvantage.com, where she lets her passion for promoting language and cultural understanding and international travel, blossom. She just adores travelling to European capitals at every opportunity she gets, practising her French and German as she goes!

Sophie studied linguistics at the University of Sussex and wrote her dissertation on the death and revival of the Cornish language.

FIND OUT MORE ABOUT SOPHIE ON LINKEDIN>>

Photo credit: James McDonald, Clan Photography

Internationalising Your Website

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Sarah Carroll, the Founder of Language Advantage, is speaking at UK Trade & Investment’s Internationalising your Website Workshop in London on Tuesday 25 May 2010.

The workshop will explore practical steps you can take to boost your international business performance online.  [Read more…]

Internationalising your Website

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Sarah Carroll, the Founder of Language Advantage, is speaking at UK Trade & Investment’s Internationalising your Website Workshop in the South East on Friday 29 January 2010.

The workshop will explore practical steps you can take to boost your international business performance online.  Websites can be a cost effective tool for companies wishing to sell their products and services overseas.  You will receive the latest knowledge about multilingual search engine optimisation and international social networking. [Read more…]

Internationalising your Website

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Sarah Carroll, the Founder of Language Advantage, is speaking at UK Trade & Investment’s Internationalising your Website Workshop in London on Tuesday 10 November 2009.

The workshop will explore practical steps you can take to boost your international business performance online.  You will receive the latest web knowledge and tips so you can grasp the international opportunity that web 2.0 presents [Read more…]

French Business and Culture Workshop

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Sarah Carroll, www.languageadvantage.com’s founder, is speaking at UK Trade Investment’s Business and Culture Workshop on France in London on Tuesday 13 October 2009.

The workshop will explore the business challenges faced by existing UK exporters to France and will help exporters discover practical solutions and business advice to overcome potential language, communication and cultural barriers when trading in the French market. [Read more…]

ABOUT US

Language Advantage is the No. 1 independent language guide

  • We have tried and tested our language courses – they work!
  • We have hand-picked the best  language courses  from around the world
  • We have the most innovative language courses

Language Advantage is fab!

www.languageadvantage.com is a great site for all kinds of language advice”
Mike Nicks, Observer on Sunday, UK

Get the language advantage!

We want more of you to get the language advantage! We want to help your business or organisation to use language skills and language services to the full so that they can get their competitive advantage. And we want you to learn a language, become culturally aware and use your language skills at work so that you can get more out of life and get your competitive advantage. Finally, we want you to encourage your kids to learn a language and become culturally aware so they can become global citizens and get their competitive advantage.   Get the language advantage while it is still that – before it becomes the language necessity!

Claim your competitive advantage!

  • It makes you more intelligent if you speak another language
  • It makes you more attractive if you speak another language
  • You will enjoy yourself more when on holiday
  • You will make more friends around the world
  • You will earn more money at work
  • Your kids will do better at school
  • Your business will have more customers and make more money

Language Advantage emerged from multicultural London

www.languageadvantage.com was founded by Sarah Carroll in 2000 from the multicultural streets  of West London – Shepherd’s Bush.   Sarah knew  that the conventional wisdom was  against learning another language because everybody speaks English.   But that is but an urban myth.   The real wisdom lies with  the fact that over 70% of the world’s population do not speak English.   Through her work in international consultancy, she saw that the world is global.   Massive new trade blocks were emerging at the time – namely China and Latin America.   By 2050 English is unlikely to be the only dominant world language, as Chinese emerges as another world language, and then Spanish after it.   And some of our  world capitals, like London and New York, were themselves multicultural and multilingual – your neighbours and colleagues could be from many countries around the world.   How could it be that the whole world would be expected to speak English?

Communication makes the world go round

We believe that communication helps the world go round.   It is incredibly easy for communication to break down (how many times a day does it happen to you?!). So if you can at least be aware that communication needs some effort, if you are aware that communication is a two-way thing and that you can improve communication by watching your language, we would bet that your day would be much easier. And that is just  in your own language. So imagine what can happen if you are communicating with people who see things in a different way or who don’t really understand English?

Language Advantage is for the open-minded

There are two sets of people in the English-speaking world.    Closed and open.   This website is for the open-minded.   For you,  it is obvious that it is important to learn other languages whether for work or for travelling on holiday.   If nothing else, it is just polite.   We are unashamedly focusing on getting the mono-lingual English speakers off the starting block. We want kids to grow up thinking it is normal to speak more than one language, we want adults to try to speak another language on holiday, rather than just shouting louder.   We want workplaces to take advantage of the linguistic and cultural talents in their workforces to give them better business results.

The Language Advantage quality mark

We want you to get the competitive advantage for you, your kids and your  business through getting and using the language advantage. We have reviewed all the major language courses in the world  for English-speakers.   We have then hand-picked those  that we really like and we feel really work.   We continue to monitor  quality language courses and will add those that  meet  our language advantage quality mark.    You’ll only find  language courses that are worthy of world-class businesses, world-class professionals, world-class travellers and world-class kids!

The Language Advantage way

We  recommend language courses to you and suggest that you buy them through us by clicking on our affiliate companies.   If you do this, you will be supporting the future of www.languageadvantage.com.   Our affiliate companies offer you the same great deals as everybody else, but they also reward us with a small commission.    This is the way we earn revenue.   We hope you will always think of us and come back to us when you want advice about  languages.

The Language Advantage passion

The team at language advantage is mad about languages, mad about learning about different cultures and enjoys nothing more than travelling the world.   We’ve worked and travelled around the world and have multilingual and multicultural families and friends.   We have seen first hand how you get more out of life and more out of your business relationships with the language advantage.

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