Topshop Enters Hong Kong Retail Market

Despite Hong Kong’s notoriously high commercial rents, British fashion label Topshop has opened its first branch there, with much fanfare. Topshop is hoping to take advantage of the large numbers of mainland Chinese shoppers who go to Hong Kong for its low taxes and international brands.  Hong Kong is a shopping haven for the Chinese as it offers many international brands, such as Topshop, which are not easily accessible in China, if at all.

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Is Multilingual E-Commerce The Way Forward?

Several large UK retailers are ensuring that their websites are multilingual in a bid to expand internationally. One large retailer Debenhams – a chain of UK Department stores – recently announced the launch of their German-language website. The Department store group decided to opt for a German-language website as Germany continuously performed well in terms of online sales. Now their German customers have access to their own Debenhams website and more importantly, in their own native language.

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Masterclass: Optimising your Website for International Trade

Sarah Carroll, will be running the UKTI’s (UK Trade & Investment) next Masterclass on Optimising your Website for International Trade in London on Thursday 12th July 2012, 09:00 -13:30 at a London venue (to be confirmed), UK.

Does your business have an effective online strategy for boosting overseas sales? Is your site optimised for international search engines? When Googled internationally is your company visible online?

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Lack Of Language Skills Is Damaging UK Businesses

A recent survey by the office workspace giant, Regus, has found that a large percentage of UK businesses do not believe it is necessary to have fluent local language skills in order to have successful overseas business. This perception is despite an increasing number of UK businesses already trading with the overseas market or willing to do so. With the current global economic climate it is essential that firms speak their customers’ language in order to be competitive.

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Masterclass: Optimising your Website for International Trade

Sarah Carroll is running UK Trade & Investment’s specialist training workshop to learn practical steps you can take to boost your international business performance online. The Masterclass will be held on Tuesday 28th February 2012, 09:00 -13:30, 60 Cannon Street, London, EC4N 6JP, UK.

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Happy Birthday Esperanto!

The international language Esperanto is 124 years old.  It was devised by Ludvic Lazarus Zamenhof and designed for international communication and the peaceful coexistence of different people and cultures. Today there are reportedly two to three million speakers of Esperanto worldwide.

The 96th World Congress of Esperanto is being held in Copenhagen, Denmark, from 23-30 July 2011.  The annual meetings have been held all over Europe and the United States, as well as Australia, Brazil, Canada, China, Cuba, Israel, Japan, South Korea,  and Vietnam is scheduled for 2012.

Hear more about Esperanto on the BBC’s Today Programme>>

Find out how to learn to speak Esperanto and get the Esperanto language advantage>>

Give A Kid A Language Gift

kids-french-language-littles-dollLooking for something different to give your children this year? We have hand-picked our top language gifts for kids so they can start to learn another language and find out about other cultures.  Give a kid the gift of language this holiday and it will last a lifetime!  Happy holidays! [Read more…]

Internationalise your Website and Maximise your Market Potential

Language Advantage’s founder, Sarah Carroll, is presenting at a workshop run by the London Chamber of Commerce and Industry on Monday 11 October 2010 at the British Library.

The workshop is ‘Internationalise your Website and Maximise your Market Potential’ and Sarah will help you to understand why you should internationalise your website as well as the key elements of an international web strategy. It’s far more than just translation … [Read more…]

Internationalising Your Website

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Sarah Carroll, the Founder of Language Advantage, is speaking at UK Trade & Investment’s Internationalising your Website Workshop in London on Tuesday 25 May 2010.

The workshop will explore practical steps you can take to boost your international business performance online.  [Read more…]

Internationalising your Website

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Sarah Carroll, the Founder of Language Advantage, is speaking at UK Trade & Investment’s Internationalising your Website Workshop in the South East on Friday 29 January 2010.

The workshop will explore practical steps you can take to boost your international business performance online.  Websites can be a cost effective tool for companies wishing to sell their products and services overseas.  You will receive the latest knowledge about multilingual search engine optimisation and international social networking. [Read more…]