Maasai Image And Name Are To Be Branded

The Maasai people in Kenya and Tanzania want to trademark their name and image. The Maasai is an easily recognisable culture in tribal Africa who symbolize the outdoors and adventure and wear colourful beads and costumes. They are a semi-nomadic people where cattle is a sign of status and speak the Maa language. A Maasai elder wants the Maasai name and image to be trademarked out of respect for his culture and people. Globally, there are currently more than 80 companies using either the Maasai name or image.

The Maasai elder, along with an NGO (which specialises in securing intellectual property rights in developing countries), want to brand the Maasai image and name so that companies have to get permission to use them. It is thought that the Maasai brand could be worth more than 10 million dollars a year.

Read more about why the Maasai want to brand their image and name>>

 

Mandarin Chinese Is Fast Becoming A New Language of Luxury

Wealthy Chinese tourists travelling to the United States are being treated to private shopping opportunities for luxury brands. According to a consulting firm, Chinese tourists spend more on luxury goods overseas than they do in their own country as these goods tend to be cheaper for them to buy overseas. European luxury brand stores have been capitalising on this for many years and US stores have only recently joined the race for wealthy Chinese custom. Many retailers have been learning the Mandarin Chinese language and also bringing in Mandarin-speaking staff to assist the wealthy tourists during their shopping trips to the US.

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