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Instants that
win every time!
A special
feature by www.languageadvantage.com
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Elisabeth Smith, author of the Teach
Yourself Instant language series, tells us the raison d'etre behind
her best-selling courses in 9 languages and how her pure determination
to get the course published has helped nearly half a million people
learn a language!
If you were
to ask me why I wrote the INSTANT series while supposedly in retirement
in glitzy Marbella I would probably say "I love a bit of stress".
If I then told you that I bashed away for a year or so on my PC
at INSTANT German, Spanish, French and Italian at five o'clock in
the morning and wrote the rest on a seasickness-inducing yacht in
the Med - you'd think I'm a bit of a nutter.
But let me assure you that I am extremely sane (and my two children
will bear me out here). In fact, they would add that in keeping
with my German origin I have a tiresome need to excel, but also,
and in mitigation, a pleasant reckless streak that makes me challenge
the impossible. So, with a track record of "dare and do",
three decades of teaching experience and a love for languages, I
decided to capture a gap in the learn-a-foreign-language market.
Where was the gap? Booksellers' shelves groan with language guides,
grammars and phrasebooks. Beginners, business, essential and advanced.
Lots of earnest stuff that takes for ever, in spite of promises…"in
30 days". And so much waste! Are you ever going to buy a dozen
handkerchiefs while having a tooth extracted when in Düsseldorf?
And do you really want to study the subjunctive?
| Are
you ever going to buy a dozen handkerchiefs while having a tooth
extracted when in Düsseldorf? |
So I sat down and wrote "Barebones", the original title
of the series, with a pledge to deliver: no frills, no fuss, just
the bare bones and go!
Now to get them
published! Hodder & Stoughton were a little bemused by my sample
chapters, but curious enough to give me an interview. They explained
that it was somewhat unusual to consider a manuscript from somebody
"walking in from the street". They then offered me a chair
behind a desk piled high with "Teach Yourself a language"
books.
I remember moving
them aside, spreading out my glossy mock-up covers and announcing
my "fierce determination" to get them published. After
that it got quite friendly and promising.
Experience taught me how long people are motivated by a new project
- a few weeks - and how much time they are prepared to study - just
over half an hour a day.
With this
in mind I created a core vocabulary limited to 400 words, enough
to mix, match and juggle and cope with any situation. I spread these
over six short chapters to complete in six realistic weeks. An easy
storyline links the most likely scenarios - travelling, accommodation,
shopping, eating out and general chit-chat with the locals. My story
characters are not your standard paragons of virtue; my hired cars
break down; it rains; and the tables in the café are not
squeaky-clean.
With my husband
as role model - he speaks impressive all-purpose Spanish with a
total disregard for linguistic niceties - I reduced grammar to the
barest minimum. And even then you can forget half and still succeed.
Will any Continental throw a fit about declensions as long as you
communicate?
| I
reduced grammar to the barest minimum. And even then you can
forget half and still succeed. |
With so much sophisticated teaching on the shelves I chose the back-to-basics
route: the book and cassette approach but with a difference. You
have 15 pages of flashcards and flash sentences to take the boredom
out of word and sentence learning. You can "turn and learn"
on the bus or while you are waiting at the dentist. Then there's
a piece in every lesson, some eight lines, to learn by heart.
Old-fashioned? I don't mind. It works to get you talking in full
sentences from week one. Getting you to use words and simple sentences
as building blocks in endless combinations - that's what I am after.
And say it simply: why learn "kennel" when you can say
"house for dogs"?
But can you also understand what people say to you? "Spot the
Keys" is an exercise to tune you into "foreign-speak".
It teaches you to spot the keywords and understand the gist when
listening to rapid foreign talk.
There are two things I discovered in my years of teaching: students
like precise instructions and want to know that they are doing well.
That's why each week starts with a Day-by-Day Guide. "Do these
things today, in your 35 minutes… and then you can mow the lawn
or watch TV…" Call it Germanic, but you get it done - and come
back for more the next day.
Then at the end of each week there's a written test and a score
to enter on your personal Progress Chart, so you know how you're
doing and what an excellent grade you are getting. There's even
a certificate on the final page when you have finished the course
at the end of week six!
My "fierce determination" to get published what I considered
a winning formula was helped along by a contract offer from Barron's
in New York. But as I had intended the INSTANTS primarily for the
UK traveller to the European Continent, I signed with Hodder &
Stoughton in 1998.
| prizewinners
of the Language Advantage - Teach Yourself Instant January 2003 |
Congratulations to our prizewinners
of the January 2003 Language Advantage Newsletter giveaway! They
were the first 15 to return their emails in response to the competition
in the Language Advantage Newsletter. Sign up to the newsletter
to be able to take part in future giveaway competitions!
| Name |
Country |
Teach
Yourself Instant |
| |
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| Jan
Ali |
UK |
Teach
Yourself Instant Spanish |
| Katherine
Bailey |
Ireland |
Teach
Yourself Instant Spanish |
| Caroline
Breton |
UK |
Teach
Yourself Instant Russian |
| Mireille
Carteron |
France |
Teach
Yourself Instant Portuguese |
| Tim
Cronin |
UK |
Teach
Yourself Instant Spanish |
| Caroline
Door |
UK |
Teach
Yourself Instant Spanish |
| Bernice
Evans |
UK |
Teach
Yourself Instant French |
| Sharon
Giles |
UK |
Teach
Yourself Instant Spanish |
| Rebecca
Hoar |
UK |
Teach
Yourself Instant German |
| Geraldine
Li Vecchi McMahon |
USA |
Teach
Yourself Instant Spanish |
| Vera
Miodragovic |
Yugoslavia |
Teach
Yourself Instant Italian |
| Lilian
Pintos |
Canada |
Teach
Yourself Instant German |
| Cherie
Plaice |
UK |
Teach
Yourself Instant Spanish |
| John
Rosenbaum |
USA |
Teach
Yourself Instant Japanese |
| Cynthia
Szponder |
USA |
Teach
Yourself Instant French |
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The
Teach Yourself Instants
have sold nearly half a million books, cassettes, CD packs and cassette
packs. They are now available in 9 languages:
French,
German, Italian, Spanish, Portuguese, Russian, Japanese, Greek
English for French speakers, English for German speakers, English
for Italian speakers, English for Spanish speakers
Each pack contains a book and cassette and RRP (UK) is £12.99
(which is a real bargain for the progress you can make ... and we
often offer them below this price too!).
If you'd like more information or to buy one of the Teach
Yourself Instant language series, then take a look at our Teach
Yourself page or read a review!
If
you would like to subscribe to our newsletter and be kept up-to-date
with any new language and cultural providers and other developments
in the language world, please subscribe to our newsletter at www.languageadvantage.com/newsletter
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